A founder-led advisory practice for governments, investors, and international companies operating across North America, Europe, and Africa — where government, capital, and industry meet.
Shepherds Oud Advisory is the practice of one of the few professionals whose career has spanned government-side investment promotion in the United States and Australia, ministerial advisory across Central Africa, and cross-border business development between the Benelux and the Atlantic.
Clients engage Shepherds Oud Advisory to work directly with an operator who has sat on every side of a cross-border transaction — investment agency, government, investor, and international company.
Move from market assessment to first commercial and institutional relationships with fewer wrong turns.
Reach the right decision-makers in government, investment promotion, and industry — and structure partnerships that hold.
Position projects, jurisdictions, and platforms to attract strategic and institutional capital.
Anticipate regulatory, political, and commercial friction before it slows an opportunity down.
Full-lifecycle support for FDI strategy, sector targeting, investor engagement, and aftercare.
Institutional capacity, value propositions, and lead generation for investment promotion agencies.
Market assessment, positioning, and structured entry across regulated and complex environments.
Identifying, structuring, and negotiating partnerships that endure across cycles and jurisdictions.
Advising ministers, agencies, and public officials on investment strategy and stakeholder engagement.
Positioning projects, jurisdictions, and platforms for institutional and strategic capital.
Structuring durable partnerships between governments, investors, and operating companies.
Corridor-based expansion connecting North America, Europe, and Africa.
Direct engagement with ministers, agencies, and public officials across multiple jurisdictions.
A commercial operator's discipline — not a report-writing practice.
Years inside investment promotion agencies in the United States, Australia, and Africa.
Navigating cross-border negotiations where politics, capital, and industry intersect.
On-the-ground understanding of the Benelux, West and Central Africa, and North American corridors.
Long-standing relationships with development finance institutions, investors, and industry.
Attract international manufacturers and strategic investors into a competitive US Midwest market.
Built and executed international investment attraction programs into Illinois with Intersect Illinois.
Establish a Queensland investment attraction presence across the United States and Canada.
Led North American investment attraction and business development for Trade & Investment Queensland.
Support ministries and public agencies designing investment promotion strategy and institutional posture.
Advised government stakeholders across Cameroon, DRC, Guinea, and the Republic of Congo on investment strategy and engagement.
Enter the Dutch elderly-care market with a culturally aligned, family-centered service model.
Launched and scaled Shepherds Oud Care in the Netherlands, now supporting families across the country.
Position mineral projects and jurisdictions for strategic industrial and institutional capital.
Structured engagement between African resource holders, international operators, and downstream partners.
Help international companies expand across Atlantic corridors through the Benelux.
Designed and executed corridor-based expansion strategies connecting North America, Europe, and Africa.
Our work is shaped by the movement of capital, companies, technology, and institutional relationships between markets.
Define the opportunity, objectives, stakeholders, and market context.
Develop the strategy, market approach, and engagement plan.
Identify and engage decision-makers, investors, partners, and institutions.
Support negotiations, market entry, investment attraction, and implementation.
Strengthen relationships and support long-term expansion.
Independent strategic advisory for foreign direct investment, international expansion, market entry, strategic partnerships, and cross-border business development.
Helping families navigate elderly care options in the Netherlands through guidance, coordination, and family-centered support.
We work with organizations seeking trusted support across markets, sectors, and institutional environments.